DECA's Mission is to enhance the co-curricular education of students with interests in marketing, management and entrepreneurship. DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice community service.

DECA's goals are to:

• prepare marketing education students to take their proper places in the business world.
• develop high ethical standards in personal and business relationships.
• develop leadership characteristics.
• develop self-confidence and self-acceptance.
• further develop occupational competencies needed for careers in marketing, management and entrepreneurship.
• develop social and business etiquette.
• develop greater appreciation of the responsibilities of citizenship.