Fact
Sheet
DEFINITION: Marketing
Education represents a body of instruction focused on marketing, including
merchandising and management. It includes multiple instructional programs to
meet the education and training needs of youth and adults who have employment or
self employment goals in marketing or have employment goals in another career
field and wish to acquire marketing competencies as part of their preparation.
MISSION: The mission of
Marketing Education is to develop competent workers in and for the major
occupational areas within marketing; assist in the improvement of marketing
practices; and build understanding of the range of social and economic
responsibilities that accompany the right to engage in marketing in a free
enterprise system.
NATURE
OF MARKETING: Marketing
consists of those activities that make products and services readily available
to consumers and businesses. Essentially, marketing is the bridge between
production, including the creation of services and ideas, and consumption. Most
of these activities are performed by retailers, wholesalers, and businesses
providing services. Marketing occupations, however, are found in all types of
for-profit business, including those that manufacture products, as well as in
not-for-profit organizations.
INSTRUCTIONAL
PROGRAMS: Instructional
Programs in Marketing Education reflect the scope of marketing in the economy
and are geared toward career opportunities in:
- Apparel and Accessories Marketing
- Business and Personal Services
Marketing
- Entrepreneurship
- Financial Services Marketing
- Floristry, Farm and garden Supplies
Marketing
- Food Marketing
- General Marketing (e.g. Industrial
Sales, International Marketing, Marketing Management)
- Home and Office Products
Marketing
- Hospitality and Recreation
Marketing
- Insurance Marketing
- Real Estate Marketing
- Transportation and Travel
Marketing
- Vehicles and Petroleum Marketing
CURRICULUM: In broad terms,
successful workers in marketing are skilled in the functions of marketing; know
how to relate to people; are computer literate and able communicators; reflect a
positive work ethic; draw on all of their educational achievements; know their
product or service area; and apply economic understandings in a private
enterprise system and international commerce.
Based on these desirable competencies for initial employment and upward
mobility, the framework for instructional content is as follows:
- Communications in Marketing
- Economics and Marketing
- Employment and Advancement
- Human Relations in Marketing
- Marketing Operations
- Market Planning
- Physical Distribution
- Sales Promotion
- Selling
METHODOLOGY: In Marketing
Education, a variety of "hands-on, minds-on" methods are used to make
instruction vocationally relevant. Applied learning takes the form of
instructor-supervised part-time employment (commonly referred to as cooperative
education); job/cluster specific in-school projects and laboratory experiences;
and other goal-directed activities.
STUDENT
ORGANIZATION: DECA is an
integral part of instruction. DECA's programs and activities motivate students
to increase their leadership and creative abilities, reinforce competencies
developed in the curriculum, and encourage a competitive spirit.
WHERE
OFFERED: Marketing
Education programs are offered in high schools, area vocational schools, and
two-year post secondary institutions throughout Missouri.
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